Eye
Tracking
We use eye tracking technology to understand exactly where users look, what captures their attention, and what they miss — providing objective visual attention data to optimise your designs.
Eye
Tracking
We use eye tracking technology to understand exactly where users look, what captures their attention, and what they miss — providing objective visual attention data to optimise your designs.
Gaze Path Analysis
Track and analyse where users look first, how their gaze moves, and what they focus on.
Heatmap Generation
Generate attention heatmaps showing the distribution of visual attention across your interface.
Mobile Eye Tracking
Eye tracking studies on mobile devices to understand attention patterns on small screens.
E-Commerce Shelf Studies
Analyse how users scan product listings, compare options, and make purchase decisions.
Ad & Content Effectiveness
Measure the visibility and attention capture of ads, banners, and key content elements.
Design Validation
Validate design decisions with objective visual attention data before launch.
Our proven
process
A structured, transparent approach that delivers measurable results.
Study Design
Define research objectives, stimuli, tasks, and participant criteria for the eye tracking study.
Participant Recruitment
Recruit representative participants matching your target user profile.
Session Execution
Conduct eye tracking sessions with calibration, task completion, and think-aloud protocol.
Data Processing
Process raw gaze data into heatmaps, gaze paths, and fixation metrics.
Analysis & Insights
Analyse visual attention patterns and identify design implications.
Recommendations & Report
Deliver findings with annotated heatmaps, key insights, and design recommendations.
Why businesses choose
SOV Technologies
Deep expertise, client-first approach, and measurable outcomes.
Objective Data
Eye tracking provides objective, behavioural data that self-report methods cannot capture.
Fast Insights
Eye tracking studies deliver visual attention insights in days.
Validated Technology
Industry-standard eye tracking technology with proven accuracy and reliability.
Design-Ready Output
Findings delivered with annotated heatmaps and actionable design recommendations.
Flexible Formats
Remote and in-person eye tracking studies adapted to your research questions.
Ready for eye tracking research?
Let's see what your users really look at
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